Unit 20 and 24 Final blog

Learning outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products Learning outcome 1 (U24): Understand the products that are produced within and across media industries Campaigns Nike: 'Risk it all'  The Nike 'Risk it All' campaign is helping to promote the 2014 World Cup, as well as helping to promote the boots they were releasing at the time of this advert being released. (Source YouTube) (Source YouTube) Overview   This is the TV advert, it consists of multiple smaller adverts that Nike merged together to create one longer advert. The reason they did this was to incorporate all aspects of the advert into one sitting for viewers. As well as that they split it into smaller clips and showed those, the reason this was beneficial to the company was that it became more memorable for the watcher, this is due to them seeing the same advert multiple times, however, it was laid out in different methods, t...